The CrewAtlanta Story
Some companies are born out of inventiveness. Others are born by circumstance. One never knows where life may take you. Its twists and turns can lead you down a path you never saw coming. When our founder moved to Atlanta to pursue a career in music and film, it was to begin in front of the camera and later lead to producing. But fate had other plans. Several twists and turns later, she found herself behind the camera producing, directing and coordinating for one of the most successful full service video production companies in Atlanta. But fate wasn’t done. Only a few years later, the building and company owner would sell to new ownership. Due to financial mismanagement, the once successful company began an immediate tailspin. It subsequently closed only a few years later.
When Life Throws You Lemons
With an investment of nearly 10 years of employment there, a new home mortgage payment to make and studio clients on the books, our little producer found it impossible to simply walk away. A 25,000 square foot building was about to sit empty and tied up in legal limbo, unable to sell. On a Friday the company officially closed its doors. That afternoon our founder worked out an agreement to stay behind and occupy the building until sale. On Monday was born CrewAtlanta, a sole proprietorship.
What Makes Us Different Than Any Other Video Production Company
Seven years later, we have become the largest video production family in Atlanta as well as the most versatile. We are not a core staff trying to be everything to everybody. CrewAtlanta is the culmination of the acquaintances and freelancers met by our founder during her 10 years of employment. Our production family consists of Atlanta’s best and most loved producers, directors, editors, camera, sound and lighting people. We are the news teams you see covering late breaking news. We are seasoned corporate business video producers, directors and camera teams. We are a tech-savvy multi-cam live event and Livestream production company. We’re the documentary and commercial storytellers. No other company in Atlanta does what we do and we truly enjoy it. More importantly we enjoy each other. We carry that camaraderie to every production, bringing our clients into our circle of friends. From a two person camera crew to a full blown production crew and 3 ton grip truck, we do it and we do it well.
CrewAtlanta is the only company in Atlanta of its kind. While the people behind the company are many, the atmosphere is of family. We met over the years while working on other productions. We watched each other grow and evolve in our skills and interests. We come from all genres of production. Because of this wealth of individual experiences, we discovered just how diverse our talents were.
Some of our people we met through live event production. Others we met through news shoots and sporting events. Together, there wasn’t any live action we couldn’t handle. We met independent producers and directors with the unique out-of-the-box thinking that comes with independent film production. As corporate videos evolved from sit-down office interviews and fly-on-the-wall style convention coverage to storytelling and documentary style production, our independent producers and directors were the first ones we called to handle it. We later found that by combining our live action camera people with our independent producers and directors, even our live event coverage took on an original look. Our hand held camera operators anticipated a reaction and caught it live. Our producers would take it one step further, looking deeper into the overall feel of an event and bringing the viewer closer to the action. It made it feel as though the viewer was as much a part of things as the person on camera. We knew we were on to something and before we knew it, there was not any form of production we could not handle.
You’ve seen our work on television, at conventions and conferences, awards ceremonies. We have had the pleasure of capturing live once in a lifetime moments on camera. We have met people we will never forget, both behind and in front of the camera. Through the lens of a camera we have told profound stories of triumph over tragedy.
A company that began as a supplier of people for camera, sound and lighting has evolved into a rare and wonderful environment of passionate people who really love what we do and it shows.
Welcome to CrewAtlanta.