cost fee rate for video production videographer

The Cost To Make A Video

This has to be the most frequently asked question of any production company.  Our response:  How much does it cost to build a house?  How much does a car cost?  The answer is in the details, my friend.  And production is no different.  The details of your request determine how many people we assign, what camera model we use, how large or small the lighting package will be…it goes on and on.  Each of these factors has a fairly large range of cost.

If you EVER call a company and they don’t bombard you with a long list of questions, beware.  The likelihood of you ending up paying more in the end, in one way or another, will pretty much be a sure thing.  Either costs will be added on later or you’ll end up paying another company to clean up the mess of unprofessional footage you’re left with.

So back to the title of this article.  There are no set costs for people, equipment or services in production but an experienced production company can give you a range expected for an individual camera operator, sound person, etc. as well as specific types of productions:

Interview / Documentary/News/ Conference/Convention Crew: $2,600 to $3,100

3-person interview / news crew (Camera Operator, Sound Operator, and Grip) with deluxe lighting package: $3,800

Commercial Production excluding editing: $6000 – 20,000

Full Service Commercial Production with simple editing and titles: $12,000-$40,000

Full Service Commercial Production with motion graphics, color grading: $40,000-$60,000

Now for the disclaimer.  The rates above are NOT set in stone.  In the world of professional broadcast production you absolutely get what you pay for.  The above rates do NOT include:

Creative Concept

Script Development


Music Beds

Stock Footage


It doesn’t stop there.  There are many great producers, directors, writers and DP’s who will work on a limited budget, but they are the exception, not the rule.  An in demand member of the production community can command several thousand dollars per day.

So how much will it cost for your next video production?  Call us.  The consultation is free and with a series of questions we can give you a best estimate on the cost for your personal video project.