Attack Marketing

No, this is not a violent act by aggressive marketing companies ūüėČ .¬†¬† Other more common names are¬†guerilla marketing and¬†ambush marketing.

Wikipedia defines attack marketing as:

Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific business. Attack marketing is used by many marketing, advertising, public relations and promotional event marketing agencies to promote popular worldwide brands and events. Attack marketing can be tailored to fit marketing programs of all budgets, small and large.

Attack marketing is best utilized through the increasing power of social media, which¬†continues to be the most effective yet cost-efficient marketing vehicle out there.¬† But before you go running into the bull run of marketing efforts, you need to understand that the competition is fierce.¬†¬†If you’re entering¬†this arena, you’d better bring your A-game.¬† And that’s where we come in.¬† We’ll lay out your options, educate you on the pros and cons and tailor a campaign specifically for you needs.¬† Game on!¬† Give us call to start your attack today.


Sources:  Wikipedia , Urban Dictionary